Short answer: Measure productivity by results: tasks completed on time, time to close requests, and rework needed. Compare trends over time, not people against each other.
Useful measures
Tasks completed on time.
Average time to close a request.
Tasks sent back for changes.
Avoid
Counting messages.
Ranking people publicly.
Measuring activity instead of results.
Frequently asked questions
How often should we review productivity?
Monthly is enough to see trends without micromanaging.
Try it with your team
Review your team’s on-time rate this month. Please Do It is free for 30 days, with no credit card required.