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How to handle customer complaints as a team

A complaint passed around by phone usually gets worse. How to handle complaints quickly and visibly.

A complaint passed around by phone usually gets worse. How to handle complaints quickly and visibly.

Short answer: Log every complaint as a task with the details and an owner, respond to the customer quickly, fix the cause, and close the task with what was done.

The steps

  1. Log the complaint with details and photos.

  2. Assign one owner.

  3. Acknowledge the customer the same day.

  4. Fix it and record what was done.

  5. Review recurring complaints monthly.

Why ownership matters

A complaint with one owner gets solved. A complaint shared by a group gets forwarded.

Frequently asked questions

How fast should we respond?

Acknowledge the same day, even if the fix takes longer.

Try it with your team

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